Digital advertising helps you reach a larger audience than you could through traditional methods, it allows you target prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
There are some vital benefits to digital advertising. Let’s dive into four of them now.
When you place their advert on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Of course, you might want to measure certain demographics — including the magazine’s typical readership, or the demography of a certain neighborhood — but it’s still largely a shot in the dark.
Digital advertising , on the other hand, allows you to identify and target a highly-specific audience, and send that audience personalized, high-converting marketing messages.
For instance, you might take advantage of social media’s targeting features to show social media ads to a certain audience based on variables such as age, gender, location, interests, networks, or behaviors. Alternatively, you might use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or service, or who’ve searched specific keywords that relate to your industry.
Ultimately, digital advertising enables you to conduct the research necessary to identify your buyer persona, and lets you refine your marketing strategy over time to ensure you’re reaching prospects most likely to buy. Best of all, digital advertising helps you market to sub-groups within your larger target audience. If you sell multiple products or services to different buyer personas, this is especially helpful.
Digital advertising enables you to track campaigns on a daily basis and decrease the amount of money you’re spending on a certain channel if it isn’t demonstrating high ROI. The same can’t be said for traditional forms of advertising. It doesn’t matter how your billboard performs — it still costs the same, whether or not it converts for you.
Additionally , with digital advertising, you have complete control over where you choose to spend your money.. A digital advertising strategy allows you to continuously pivot, ensuring you’re never wasting money on channels that don’t perform well.
If you work for a small business, it’s likely difficult for you to compete with the major brands in your industry, many of which have millions of naira to invest on television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital advertising initiatives.
For instance, you might identify certain long-tail keywords that relate to your product or service, and create high-quality content to help you rank on search engines for those keywords, then subsequently direct your ads with the vital keywords. Search engines don’t care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience..
Digital advertising can give you a comprehensive, start-to-finish view of all the metrics that might matter to your company — including impressions, shares, views, clicks, and time on page. This is one of the biggest benefits of digital advertising . While traditional advertising can be useful for certain goals, its biggest limitation is measurability.
Unlike most offline marketing efforts, digital advertising allows marketers to see accurate results in real time. If you’ve ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital advertising, you can measure the ROI of pretty much any aspect of your advertising efforts.
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