Let’s talk about e-commerce, We’ll help you learn what it is, and how you can use it to market your products , Sounds good? Let’s get started.
Firstly, what is e-commerce? Well, it’s really just a fancy name for selling things online. People have been making online purchases on websites and mobile applications for a while now. And all kinds of businesses are finding ways to make use of e-commerce to achieve their sales goals online.
These goals vary, depending on the business. You might start with a simple goal, like “I want to offer customers the ability to send payments through the web.” Or, maybe you want a lot more, a website that allows people to view and search your inventory, create customer accounts, and set up recurring orders. The sky is the limit. So how do you get started with e-commerce for your business?
Your first step might be to simply offer a way for customers to transfer money to your business through the web. You can easily add payment services like paystack to your website that make online payment easy. In many cases, your customer doesn’t even need to setup an account and can pay through credit card or direct debit.
If you’re starting to sell online from scratch, you might try an “off-the-shelf” service that includes e-commerce, like Squarespace or WordPress. These services not only accept payments, but they usually offer templates so you can easily add product pages to your website.
If you’re going for the gold, you might decide on a customized e-commerce service like Shopify.
There are many options available, with feature like product search, inventory management, checkout, customer accounts, order management and more.
E-commerce often brings to mind a sort of retail or shop-like experience. Any business that sells products in a physical shop can also sell their products on a virtual shop online.
Offline customers can walk through the door of your shop and checkout the products on display. While online, customers should be able to see those same products by clicking around the pages of your online shop. Even though customers won’t be able to feel the product, your online shop can bring your products to life. You should include lots of photos, detailed descriptions, customer reviews, and even videos of the products.
This high-quality imagery and well-written content is like your online “product display”. Done well, it can help narrow the gap between a customer’s retail and online shopping experience.
So, you’ve started selling online and customers are buying right from your website. Great, but are your customers as happy as they could be? Is the shopping experience and checkout process as smooth as possible?
One great option is to implement a “responsive design” into your website. This type of design can adapt to different screen sizes. Or if you want to guarantee a more consistent shopping experience on smartphones, you could even create a dedicated mobile website.
Ok, that’s got you covered for all types of devices. Here’s another opportunity for improving the shopping experience. Say your analytics show that lots of people visit your homepage, but they aren’t taking the next step and actually looking at your products. You’ll want to make it easy for your visitors to browse and find what they’re looking for.
This starts with navigation that your customers can easily understand and use. Typically, you’ll use categories and subcategories to organize your inventory in any number of ways.
Did you know your e-commerce website can track shopper behavior? and respond with dynamic advertising? And that this can be used to bring visitors back to your online shop, even after they’ve left to visit other sites?
This is called product retargeting. Now, let’s explore what it is, how it works, and tips for running your own successful retargeting campaigns.
We’ve all browsed an online shop, put a product in our shopping cart and then, for whatever reason, decided not to buy it. Think of the last time you did this. Did you then suddenly start seeing ads for that product you didn’t buy on other sites around the web?, well that’s what we call retargeting.
The way a shopper behaves on an e-commerce site can tell that shop owner a lot about which products they’re interested in, and even what they were on the verge of buying. This is very useful information for your network marketing business.
Because it allows you to create very specific advertisements aimed at people who have showed interest in certain products. That’s what product retargeting, or remarketing, is all about.
Let’s say someone is shopping online for a product. They visit your e-commerce site and fall in love with the product you’re offering. But halfway through the checkout process, they decide to hold off and see if another shop had any specials first. Luckily while they were browsing your online product store, you were using a product retargeting solution.
This is a small bit of code placed on the pages of your website, this code tracks which products on that page a shopper is interested in of course, this tracking code uses anonymous methods.
No personal information is exchanged but what has happened is that your website tracked a behavior. It now knows that the shopper wanted a particular and that they didn’t actually buy it. That online shopping behavior is great information for you as an advertiser.
Now, you can use this information to take ACTION. This is where product retargeting solutions come into play. There are a number of product retargeting options out there. All of them will allow you to collect information, and then target audiences with customized ads based on that information.
Next, it’s good to know when to STOP showing these ads. It’s certainly possible that the visitor found the same product somewhere else and bought it, or simply changed their mind and isn’t going to buy it at any price. Most retargeting solutions allow you to set limits and experiment with just how many times you’ll show the same ad to the same person, and for how long.
As with any advertising campaign, it’s important to measure and optimize the performance of your product retargeting campaigns over time.
This means tracking conversion rates, testing new types of ads, tweaking your parameters, and using analytics to manage these campaigns. Product retargeting can be a great way to re-engage visitors that might have otherwise not returned. Knowing how it works, how to do it and how to optimize over time can make these campaigns a great addition to your marketing plan.
Thank You for reading to the end, kindly share your thoughts on the comment section.