The era of social media has become an era of extraordinary reach. There has never been in history a time that vast amount of information travels far and fast in human endeavor. The need for speed and comfort that has characterized the twenty first century has largely let any stone unturned.
For years now, the social media has been a major tool for this remarkable flow of information. With numerous social media apps, (Facebook, WhatsApp, Twitter, Instagram, TikTok) to mention a few and countless cost effective gadgets on the market, the social media has become the new home for entertainment, business, communication to mention a few, thus making it arguably the new market.
Unsurprisingly, this far, fast and penetrating power of information in the twenty first century can have a soothing as well as a damaging impact on personalities and businesses online regardless of language, race, color or geography depending on who is sending it, their values and the targeted audience.
Information now flies around the world in multiple formats accessible across mobile and computer devices by billions of people at the click of a mouse. This generally is a good omen for businesses including network marketing, and those who already explored the opportunity of taking their network marketing business online can attest to this.
Posting information is one of the simplest activities on social media and despite this acute generosity presented by the social media, there are exceptions to posting contents online for businesses that wants to do well and this does not leave out online network marketing professionals.
Now let’s take them one at a time.
Whatever your social media goals are, what matters is that you bring value to your audience and there are various means by which you can do that. Many businesses mostly focus on posting sales promotional contents.
However, It is quite unfortunate that they don’t understand the psychology behind using social media to drive sales. Most social media users are there to relax and have fun and if you cannot apply wisdom in offering them a blend of fun and your value offerings then you have no business posting contents at all.
The digital space has some level of sophistication and taking a training to harness this ever growing space won’t be a bad idea. Posting contents that are strictly amplifying with the sales of your product as a network marketing professional or for recruiting prospects can be a prompt turn off for anyone that encounters your content online. Your main goal is to give a lasting impression on them, position yourself as their solution such that if and when they have that problem you always come to mind.
Religion and politics are two subject areas that people feel very strongly about. Whenever you post content that’s overtly political or religious, you’re unlikely to connect with all of your audience, and you’re bound to be either irrelevant or offensive to those who don’t share your views.
These two are always at the extreme end of the divide and if as a business brand you want to last online you need to steer clear of representing a faction under the umbrella of politics and religion except if you have count the cost and read to bear the brunt.
It’s tempting to resort to sharing the latest viral meme when you’re low on time and your social feeds are looking empty. But take care, chances are, your audience has already seen it, and have become allergic to it.
Do not get me wrong some of this post can be extremely entertaining and be a good tool for creating an attractive content but ensure that you have done your due diligence and analyze the eventual outcome of posting same on your social media handle.
Note that assumption is one of the easiest things anyone can do and by posting irrelevances online, people assumes tends to have various assumptions about you.
There’s a time and a place for voicing concerns about your clients or competitors; and it’s not on social media. You can assume it is a free world but it is essential that you do not forget that you are not less of a brand online than you are on- ground and same standard of rating you offline would be used online.
The online space can be a potential global microphone but note that not everything that hold as a perspective, ideology or philosophy is seen in the same way by others. Therefore as a network marketing professional, for safety you need to use your words wisely. When airing your views, do it with optimum civility.
Your social media profiles, like your website, are your virtual shop windows. These places must be put in proper shape, there a people of various level or education scrolling through your posts and people’s attention span are been keenly contested for. The decision to stay on with your post or skip it for others requires only a couple of seconds and making a mistake in your content – either a simple typo or a full-blown grammar gaff can easily make you lose multiple prospects. If you don’t have a good command of English, I will advise that you employ a freelancer that can help you out.
Your social media profiles are an extension of your brand, and although you’re not restricted by the format of the social platform you’re posting to, you still have creative control over your brand voice and tone. Your business has a personality adopted from you vision and mission statements as well as your core values and you’re doing your brand more harm than good when you choose to post contents that are contrary to what you stand for. The danger in this is that you lose the trust of your customers, clients and prospects and at the same time offer them an opportunity to dump your brand and switch to another.
There’s nothing wrong with sharing other people’s content – in fact, I’d advise that you actively do this. But so many people copy content directly from other sources without crediting them. What this simply means is that you are claiming to be the rightful owner of that which is simply theft. Those who know this and understand the implication might not say anything about it but the reality is that they have noted your business as a thief of other people’s things and would likely hold the mindset that your network marketing business is not genuine. As against your perception of being lesser, lazy or lacking knowledge, accrediting a source when posting only adds feathers to your caps as a brand that researches and work on improving their services.
Hash tags are super useful when it comes to positioning your posts for visibility; they serve as a compass that helps to increase the visibility and shareability of your content across various social media platforms, they let you grow your audience, and they can open your content up to greater discussion. You need to know that the adage too much of everything is bad has not changed and applies in the case of Hash tagging too. By the time the volume of hash tags associated with your posts is competing with the volume of your content, it can be repulsive and make business appear as one seeking cheap popularity and no one likes to associate with that.
The ethics of business remains whether they engage in online activities or offline activities. Just like a direct message, de-marketing a business on other media platforms is widely unacceptable, it remain so even on social media.
You might think the freedom availed you by the various social media platforms you access the web space through is an opportunity to directly antagonize the identity of other companies, that is not really true, it is only going to boomerang when your audience eventually find out the truth. In fact they will attract more sympathy customer from the crop of customers you have initially attracted using that wrong means.
Remember your company is just like 0.1% of the industry so yours cannot be the only great company to make the industry look good. And your de-marketing strategy is not good for the confidence of your industry.
Religious leaders have always been men and women of massive followers and an abusive post by your company or you targeted at them regardless of the religion they represent will have a negative effect on your business sooner rather than later. The reality is that some of your audience or team members can even be a follower of such leader and you will lose them.
some of these people have taken irrational decisions that should be judged but it is not the place of a business to criticize a religion. For me, I largely believe that you should let you online business goals be a determining factor in what you do there. At least you should remember per time your motive online; you’re there for business.
These kind of videos draws various high emotions from people depending on their mood, religious believes, perception and lots more. Also, the views of these contents cannot be controlled on some social media platforms and it will indirectly spread to the wrong audience like the under aged and people with related traumas. This can be the sole reason why some people will stay away from your business. Don’t spread such videos because we have so many perverts online. Remember these videos can remember people of strange experiences and trigger revenge and violence.
Thank you for reading to the end.
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